Roy Ritenour

Senior Vice President, Operations, Eastern Group


Roy Ritenour is Senior Vice President of Operations for the Eastern Group where he leads all field operations dedicated to providing outstanding service for our clients and opportunities for our team members. He is responsible for the growth and cultivation of a portfolio of more than 300 clients and 5000 associates overseeing client management, client acquisition, financial performance, client retention and employee engagement.

Prior to joining Towne Park, Roy spent his more than 30-year career with the Hertz Corporation in a series of global operations and executive leadership roles. Most recently he was Vice President for the Southeast, Florida and the Caribbean, the largest Hertz region with $1.1 billion in annual revenues, more than 300 locations, 100,000 vehicles and 3,100 employees. He was responsible for all areas of the operation including personnel, fleet logistics, maintenance, damage repair, real estate, construction, sales, vendor and customer relations and financial management. In addition, he completed the integration of the largest acquisition of Dollar and Thrifty brands, spearheaded labor negotiations with union employees and supervised concession agreements and leases with airports in region. Roy also led the outsourcing initiative for car washing and car transport reducing costs and labor expense. Previously, Roy served as President and General Manager of Hertz Brazil and Latin America and prior to that as Vice President for the West. In these roles he directed all day to day operations, including call center, finance, sales, tax, and human resources.

Early in his career he served with the United States Air Force as a staff sergeant and security specialist. Roy holds a master’s degree in management and a bachelor’s degree in human resources from Southern Nazarene University.