A Focus on Purpose Leads to High-Quality Service: A Towne Park Case Study

Towne Park focuses on attracting staff because of their enthusiasm for the company’s higher purpose: to delight and care for guests; to make a difference in the world.

Valet parking and other services Towne Park offers are how the company commercializes its purpose, just as Starbucks sells coffee to build its people business and achieve its vision.

Read the complete case study in National Parking Association’s April Parking Magazine.

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