Here We Grow Again… in Central California!


Account Manager James  Herrera and team await your arrival!

Account Manager James Herrera and team await your arrival!

Towne Park has added another jewel to our crown: The Avalon Hotel Beverly Hills!

The 84-room Avalon is Proper Hotels’ first location in the Los Angeles area, and Towne Park is honored to have been trusted to deliver the first and last interaction for guests at such a significant location for our partners.  Working with Proper Hotels is a natural fit, due to our long standing relationship with Viceroy Hotels and Resorts.  Proper was developed by Brad Korzen, the Founder and former CEO of Viceroy.

The Avalon Hotel Beverly Hills is Towne Park’s 51st location in Central California, to be led by Account Manager James Herrera.  James began his career as the Account Manager for the Renaissance Club Sport in Aliso Viejo, and has continued to hold a variety of managerial positions since.  His extensive experience at boutique hotels in Central California will prove to be an asset for managing the valet and bell services at The Avalon.

Thank you to Regional Sales Manager Stephanie Bixeman and District Manager Mat Torrez, who were essential to generating a seamless integration for our team!

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